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Advertising on CBC Radio 2

4/10/2012

2 Comments

 
Picture
Where are Radio 2's friends now?
A few days ago, buried within the news that the federal government is slashing the Canadian Broadcasting Corporation’s budget, the CBC announced it intends to ask the CRTC to permit paid advertising on its Radio 2 network. (See here.)

This sounds like a lose-lose situation, if ever there was one. It also sounds like proof of the existence of karma.

If the Canadian Radio-Television Telecommunications Commission says no to the request, the CBC will probably make further cuts in Radio 2 programming. And as the current crop of CBC executives seems to regard classical music as a frill, it could well be deemed expendable. (See here.) If anyone questions their decisions, they’ll say they had no choice.

However, if the CBC’s wish is granted, Radio 2 execs will become even more concerned about the sorry state of the network’s ratings than they already are. (See here.) As a result, they may axe the few remaining classical music shows on the schedule and replace them with more popular fare. If anyone asks why, they’ll say they had no choice.

There was a time when Radio 2’s well-focused classical programming earned it a loyal audience that was prepared to (and did) speak up about the network’s future. Now that Radio 2 is trying to be all things to all people, who will speak up on its behalf?


© Colin Eatock 2012
2 Comments
Dr. Marc Villeger link
4/25/2013 05:25:14 pm

Hi Colin Eatock, a year later, any news about the outcome?
Thank you.

Reply
Vantage Advertising link
9/30/2018 06:11:04 am

In this article you're going to find a number of suggestions that ought to help you with your article advertising and marketing campaigns

Reply



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    Eatock Daily

    I'm a composer based in Toronto – and this is my classical music blog, Eatock Daily.

    When I first started blogging, Eatock Daily was a place to re-post the articles I wrote for Toronto’s Globe and Mail and National Post newspapers, the Houston Chronicle, the Kansas City Star and other publications.

    But now I have stepped back from professional music journalism, and I'm spending more time composing.

    These days, my blog posts are infrequent, and are mostly concerned with my own music. However, I do still occasionally post comments on musical topics, including works I've discovered, enjoyed, and wish to share with others.


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